Want to know how we became leaders in Indian Bridal Jewellery?

Our Companies History

A brief timeline of moments that marked our company.


The beginning of the road: Lords Jewellers

After migrating to New Zealand our founders saw a gap in the niche market for 22kt gold jewellery. We responded by establishing a unique 22kt gold jewellery store on K’ Road in Auckland called ‘Lords Jewellers’.

Indian Bridal Jewellery


Successful merge and rebranded to ‘Shingaar’

In 1988 we merged 2 companies Shingaar and Lords Jewellers to provide a larger store for our customers and a broader range of goods, including the additional of traditional indian clothes.


Taking a break

Our founders in 1999 decided to take time off and took a break from the retail industry to venture in other projects.


Sona Sansaar was born

After a four year break our founders decided it was time to return the 22kt gold jewellery and diamond market in New Zealand and returned with a new brand and store ‘Sona Sansaar’. Sona Sansaar focuses on high quality 22kt gold and diamond jewellery from all over the world.


Sona Sansaar: Papatoetoe

Due to high demand by our South Auckland customers in 2011 we opened a NEW branch in Papatoetoe. Which gives flexibility for customers to have goods selected at Mt Roskill and delivered to Papatoetoe.


Growing ourselves: NEW Mt Roskill Store

In April 2012 our Mt Roskill branch successfully relocated from Dominion Road to Tulja Centre on 190 Stoddard Road. We now have the largest 22kt jewellery showroom in New Zealand delivering our most exquisite gold and diamond jewellery to date. Our new store allows us to always expand our range and deliver competitive goods for our loyal customers who come from not only all over New Zealand, but from all over the world.


Today Sona Sansaar continues to serve its customer who have been with us from the beginning as well as any new customers who have only just met us. We thank our loyal customers for their support for many years and our promise to you is that we continue providing exceptional service and quality goods.

“We will continue to strive on providing high quality products and services“